Okay, this is the last straw. Old Navy, you have gone too far.
For the record, breaking up the word “fashion” into two separate words, “fash” and “on”, in an attempt to make a cute pop-style song for your latest advertising campaign, cannot be described by any of the following adjectives: clever, cute, funny, interesting, effective, original. And many more.
Those commercials with their idiotic repeating refrain of “Get your fash on / fash, fash on” annoy me to no end. I must commend your marketing people in their creation of such an evil slogan. Not only is it stuck in my head, but it is an unacceptable and pathetic slaughtering of the English language. Considering that no one at Old Navy—neither the people who sew your jeans nor the marketing gurus (who speak Weasel)—actually speaks English, this probably should not be surprising. I never said I was surprised; I‘m just outraged.
In fact, I am fairly sure that if such stupid and asinine commercials disappeared from television, crime rate would drop dramatically overnight. I don’t know why the terrorists even bother anymore. Between reality television and commercials the Western world is already going to kill itself before they can manage to sneak a bomb past London officials again.
So Old Navy, no, I am not going to “get my fash on”. I have never, do not, and will never want to “get my fash on”. I don’t even know what “getting my fash on” entails. Stop trying to be cute and go back to finding ways of cutting costs by outsourcing more jobs to another continent.
But do not think that your senseless slaughter of the English language in an unsuccessful attempt at emulating today’s adolescents’ slang will go unnoticed—or unpunished. No, Old Navy, this time you have transgressed past the point of no return. This time you have crossed the line.
In the immortal words of Bugs Bunny, “This means war!”
/me carefully plants evidence in the CIA’s secure database that reveals that Old Navy is manufacturing WMDs and waits for the chaos to ensue. 
» 5 people have an opinion
Old navy makes the most comfotable t-shirts hands down. I HATE dilberatly mispelled words but I’ll continue to buy every t-shirt I own from them.
Your post made me think about some article I read about Wal-Mart’s MySpace wannabe, “The Hub.” Basically it’s a bunch of 40-something advertising executives trying to make something appealing to a generation that they have no connection with. Same idea here. They try to make something that kids will find “smart,” “funny,” “witty,” “cool” whatever, but it ends up being stupid. I think the root reason is because they have no contact with a real live teenager, they assume that the movies (that they create, by the way) is an actual representation of what we‘re really like. In other words, preoccupied with clothes, boys or girls, and stupid material things. Basically it’s the blind man leading the blind… who happens to be himself.
It made sense to me in my mind. :P
So Old Navy, no, I am not going to “get my fash on”. I have never, do not, and will never want to “get my fash on”. I don’t even know what “getting my fash on” entails. Stop trying to be cute and go back to finding ways of cutting costs by outsourcing more jobs to another continent.
Aww, you know you want to get your fash on, Tach. Come on; admit it. 
By the way, all of the Old Navy commercials are scary.
I went there once to get my fash on, it didn’t happen though. I guess I may go back to get it on for back to school shopping, or just to see some of my friends who work there. I hate getting my fash on though!!!!!! AHHHHH INSANITY!!!! 
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I thought the tune was pretty catchy.
But I have to disagree- I‘m not saying there are some commercials that contain negative influence, but an Old Navy commercial, ones that carry no hint of violence (as far as I know), doesn’t seem to be necessarily “evil” or “bad” to me.
Sunday, August 20, 2006 at 11:32 AM